Has Cheryl Haskins hired a crisis management team?

In addition to her record-setting campaign war chest, Cheryl Haskins has also just reported receiving an "in-kind" contribution of $8,750 for "campaign consultation & PR work" from Howard / Shore Communications in Renton. That means the company donated its services to her campaign. Since when does a candidate for city council in a city of 60,000 people need a PR consultant?